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Maryan Melhorn: A brand in Focus

Maryan Melhorn: A brand in Focus
Maryan Melhorn: A brand in Focus

11 / 04 / 2023

Maryan Mehlhorn is the first word in stylish swimwear. 

Located in Southern Germany, Maryan Mehlhorn is a brand committed to delivering the highest quality in premium swimwear design. High-quality materials make for long-lasting value, in pieces delivering both timelessness and on-fashion trends to consumers worldwide.

Delivering the best: in quality, in design, in comfort

Maryan Mehlhorn pieces combine sophisticated silhouettes with luxurious materials and ultimate comfort. 

Designed to make the wearer feel confident beachside and poolside in the skin they’re in, every design embodies the Maryan Mehlhorn mission - to provide the highest quality fabrics, bespoke tailoring, and artisanal craftsmanship. 

Maryan Mehlhorn: A historical legacy

This world-renowned swimwear designer is still the co-owner and creative director of her eponymous brand. 

Maryan inherited a successful swimwear business from her parents. But instead of continuing with this, she used this inherited historical know-how to launch her own swimwear brand. Alongside her husband, Thomas Mehlhorn, Maryan Mehlhorn established her brand more than thirty years ago, in the 1980s, from their base in South Germany. 

The brand has gone on to become one of the best-known names in quality designer swimwear, with a well-earned reputation for delivering a great fit via premium quality materials and tailoring.

The Maryan Mehlhorn Mission

Renowned for quality beachwear and accessories, the brand was founded to deliver quality and superior design to the fashion-conscious consumer. With a focus on exceptional fabrics and impeccable detailing alongside precise tailoring, the brand has formed a distinctive signature in swim- and beachwear.

Combining brilliant and unusual cuts with sophisticated finishes and exquisite materials, this luxury brand is high-fashion meets fabulous functionality and offers up something unique to the consumer - be that an eye-catching pattern, unusual cut, or glimmer of intricate detailing. 

Maryan Mehlhorn designs also come in a large choice of cup sizes, meaning that Maryan Mehlhorn designs suit all shapes and sizes, making every wearer feel confident and glamorous.

Sustainability and Style

The brand is hyper-aware of the need for all big businesses to examine their carbon footprint and minimise it. Maryan Mehlhorn explores the emissions throughout its production chain, right through their supply chain. 

As well as an intention to minimise carbon emissions in their existing business models, they intend to move away from the current measures of success, which focus on sales volumes. Instead of mass production, the brand focuses on quality and value. 

To this goal, the brand has initiated a business partnership with Italian premium fabrics manufacturer EUROJERSEY. Fashion is a high resource-consuming industry. It’s important to Maryan Mehlhorn, therefore, to focus on developing sustainable swimwear. EUROJERSEY’s patented SENSITIVE® FABRICS go beyond recycling and use a holistic approach to a product’s life cycle and production. It’s about the careful use of resources during production, as well as keeping supply chains short, and maximising a product’s life cycle, or longevity.

 EUROJERSEY declares its PEF (Product Environmental Footprint), evaluating its entire environmental footprint throughout the manufacturing cycle since 2019. Renewing their central heating plant has created an annual saving of 217,000 cubic metres of methane. This saving is equivalent to 434 tons of carbon dioxide emissions. They also reduced water consumption by 8%, saving 40 million litres. They also focus on making in Europe, and minimising dead stock and packaging waste.

Maryan Mehlhorn Spring / Summer ‘23: Three of our favourite looks

Subtle and seductive glamour pervades the SS23 collection, alongside some nostalgic, resort vibes.

For bold, opulent paisley:  the Memory Swimsuit in Sunset Navy

With warm, rich gold paisley across a deep navy backdrop, the Memory Swimsuit takes inspiration from the sun & sea tones of summer. Eastern influences make this an unmistakably adventurous piece. This timeless swimsuit features exquisite gathers that both shape and flatter the body. 

The traditional shape combined with classic print makes it essential for any summer getaway for years to come. 

Best for: an alluring, seasonal colour statement without compromising on shape, support, and elegance

For laid-back Boho luxe: the Libertine Kaftan Dress in Vibrant White

The Boho Libertine print updates a folksy paisley print with delicate micro-florals and metallic flat-lock stitches for a subtle shimmer. Mid-length and the epitome of high summer, making it perfect for both lounging poolside and as eveningwear. 

Bold and vivid colours atop provide crisp contrast to the fresh white base. Indulge in a little Boho nostalgia.

Best for: a nostalgic and delicate folk feel with a modern update. A versatile suitcase saviour, taking you from site seeing to idyllic beach walks

For a taste of the tropics, imbued with femininity and frills: the Optimist asymmetrical swimsuit in Pina Colada

This fun and fruity macro print takes you right back to the Buena Vista Social Club. Expressive brushstrokes sketch out tropical fruits against a sunny yellow backdrop, interspersed with caramels and greens. 

Flounces at the shoulder subtly draw the eye to the delicate collarbone region and imbue the design with femininity. This is summery resort chic to a T.

Best for: a vintage, playful look. Pull out your big sunglasses and floppy hat, or silk head scarf, to complete the look.