About us

Welcome to Juste Moi!

Être bien dans sa peau | Feel good in your own skin

At Juste Moi, we believe everyone deserves to feel good in every inch of their skin. We are here to help you find that inner confidence with a carefully-selected range of designer-led lingerie, swimwear, nightwear, loungewear, and some upscale cheeky accessories.

We pride ourselves in providing an indulgent, extraordinary shopping experience with an individual touch, both in-store and online.

Our services

We can help you find the perfect piece for that special occasion, inspire you with new styles if you feel stuck in a rut, and make sure that everything fits as it should! In other words, no matter the occasion, we’re here to help.

Email us at enquiries@justemoi.co.uk or call on +44(0) 1803 833 070 for personal advice.

But that’s not all! We also offer the following services:

Find your perfect fit

We created an easy to use fitting guide to help you find the perfect size, fit, and style for your body in 5 quick and easy steps!


Build your own list of items you’d love and send it to someone who would like to buy you a present – or treat yourself!

Find your perfect gift

Lingerie and nightwear are special, intimate gifts. Getting it right can be tricky. We’ve helped men and women choose the right gift for years. Let us help you find yours.

Caring for your garments advice

To make your special pieces look amazing for longer, take a look at our guide.

Our collection

We select our products from the finest, designer-led brands and are always on the lookout for new styles and trends whilst also maintaining a constant stock of renowned classics.

Many of our products (in lingerie and nightwear in particular) are imported from the home of lingerie itself: France. The French, more than anyone else, understood how beautiful and well-fitting lingerie could help women feel “bien dans sa peau”.

The French brands we have curated for Juste Moi are known worldwide for their savoir-faire and their long tradition (over 100 years!) of exquisite silk and lace designs. French women have enjoyed wearing these gorgeous designs day in, day out for just as long.

We believe that everyone should have the opportunity to experience this sense of luxury on a daily basis. It really does help you feel more beautiful and confident in your own skin!

To this day, the French continue to lead the industry with beautiful, sexy-yet-comfortable, and daring new designs and are the biggest exporter of lingerie in Europe.


Needless to say, we have included many luxurious French brands in our lingerie collection, but we also keep an eye out for beautiful products outside of France. Our brands include Empreinte, Lise Charmel, Aubade, Marie Jo, Prima Donna, and several others.

In addition, we have included designer Emma Harris in our collection. Emma set herself the challenge to produce luxury and made-to-order items made from the best quality silk and lace imaginable. Emma believes that every body is different but therefore no less deserving of something unique – an ideology that fits the Juste Moi principle of être bien dans sa peau perfectly.


You can decide to go on a sunny getaway any time of the year – especially when the weather in the UK is dreary and cold! That’s why we keep a constantly updated swimwear collection throughout the year. Many of our bikinis and swimsuits are cup-sized and provide a superb fit and look for bigger sizes.

Style your beautiful swimwear with a stunning pareo, sarong, or any of our other sumptuous accessories. At Juste Moi, we hold a wide range of gorgeous resort wear to complete holiday look.

Unlike lingerie and nightwear, innovations in swimwear are more broadly spread throughout the world.

Nightwear and loungewear

View our collection of night and loungewear, all selected for their unique designs, quality fabrics, and gorgeous yet wearable fit.

We are in love with the quality of the silk and lace in Marjolaine and the fearlessness of the bright and bold colour combinations. Lise Charmel too offers superb nightwear options with fabulous, affordable silks. We also stock beautifully soft modal night and loungewear.

Specialist lines

Did you know we hold a range of specialist collections? We have a specialist shapewear lingerie collection and also hold a variety of specialist post-surgery bras, sports bras, and bras suitable for teens.

For Men

The renowned French lingerie brand Aubade has developed a Perfect Fit in boxer shorts for him. Made from a stylish and wonderfully comfortable fabric [tbc], these shorts come in a variety of tongue-in-cheek designs which combine comfort, fun, and style.

What our customers say

We have helped thousands of customers from all over the world find their dream pieces. Since our establishment in 2006, we have been named among the top 50 boutiques in the UK by the Sunday Telegraph and are recognized amongst the Best Lingerie & Swimwear Retailers. We were also a finalist in the Best Lingerie Shop Awards.

But... Juste Moi really is only as good as you say we are:

“I was dubious about ordering a bra online as I wasn’t sure whether I would get a good fit. The fitting guide really helped me to measure myself and work out which size I needed. The bras arrived quickly and the quality was exceptional. I will definitely be ordering again”

"I would like to say what an absolute pleasure it has been dealing with both yourself and Helen, and will certainly be purchasing again through you."

"Thank you for wrapping the bra so beautifully. It fits perfectly and I am very pleased with it."

"Just to confirm all was received safely and is lovely. Many thanks again for prompt and friendly service!"

We would love to hear your thoughts on how you think we’re doing. Maybe you have a recommendation or suggestion on what you would like to see in our collection?

Get in touch so we can make the Juste Moi experience even better for you.


Contact us by email at enquiries@justemoi.co.uk or call us on +44(0) 1803 833 070.

Or meet us face-to-face in our exclusive boutique at

Juste Moi Ltd
6 Foss Street
Devon TQ6 9DW

Tel: +44(0) 1803 833070

Opening hours: Monday-Saturday 10am-5pm