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Lise Charmel: A brand in focus

Lise Charmel: A brand in focus
Lise Charmel: A brand in focus

16 / 03 / 2023

Lise Charmel has become a brand synonymous with quality, luxury, and craftsmanship the world over.

Available in an assortment of sizes, with back sizes from 30 to 42, and cup sizes A through G, Lise Charmel is a renowned French lingerie house. Known for their exceptional fit, working with the most luxurious materials, and creating opulent yet classic designs, Lise Charmel creates impeccably tailored undergarments that offer the ultimate in decadence - without any compromise on the fit and comfort of their pieces. 

Alongside its wide range of bras and briefs, the brand also designs a range of nighties, babydolls, basques, camis, negligées, and suspender belts that not only compliment all of its underwear sets, but can also standalone as an extensive, beautiful and practical nightwear range. There are often several stunning styles available to choose from in each range, which is what makes Lise Charmel stand out as one of the greatest luxury lingerie brands.


The story of Lise Charmel began more than half a century ago in Lyon. Renowned worldwide for producing the finest silk, the town survived on its reputation for working with this finest of materials for several hundred years. When King Louis XI began pumping money into the city in 1466, he turned what was a small circle of silk weavers into a great silk manufacturing base that established a reputation lasting centuries.

In a town known for its expertise with this fine and luxurious material, one couturier was on the hunt for the ultimate in beautiful design and complete comfort. 

Custom-fit for their discerning French customers, the Lise Charmel brand garnered unique expertise on how best to fit the female form, balancing not only aesthetics but comfort to provide the ultimate underwear that every woman can feel confident in.

Lise Charmel shot to fame with its Guipure design (where motifs are connected using bars, or plaits, rather than being sewn onto net or mesh) in 1994, stepping ahead as a fashion-forward voice in the lingerie industry.


Lise Charmel is a watchword for luxury lingerie. Renowned the world over, the French house utilises silk (founded as it was in the Lyonnaise ‘silk neighbourhood’) alongside other top-end materials to create an array of cuts and sizes to appeal to all sizes, and all tastes.

Empowering women through perfectly fitting lingerie,  Lise Charmel embraces the French spirit of Haute Couture. Taking inspiration from French art old and new, the brand plays with innovative and evocative lace detailing and patterns and is perhaps best known for its mastery in integrating the French Leavers lace into its pieces.

This specialist lace is created from the world’s finest 1% of cotton. As well as being a beautiful artisanal craft, Leavers lace, unlike lycra laces, retains its shape and colour remarkably well, wash after wash. Such ranges as the Splendeur Soie Collection showcase the beauty of the lace and silk in tandem, high in elegance and gorgeous in look and feel.

Some of our favourite Lise Charmel designs here at Juste Moi: 

For an autumnal touch: the Sublime en Dentelle half-cup bra

The Sublime en Dentelle Fuchsia Half Cup is a gorgeous design for an uplifted, boosted cleavage. Half-cup designs always lift from the bottom - perfect for boosting the volume at the top of your cleavage, leaving you feeling supported but so seductive. 

The Fuchsia is a universally flattering colour, whether against cool pale winter skin or a sun-kissed tan. Alongside the half cup, the spaghetti straps create a delicate shape, whilst subtle Swarovski crystal detailing and French Leavers lace work add intricate craftsmanship and detail. The Sublime also exists in nude and black; both very successful colourways that made way for the extension into Fuchsia.

In this new colour for Autumn, you won’t be able to resist the ever-popular Sublime design. Wear it with the playful and retro high shorts, or choose the thong for a lower-slung, daintier brief.

For intimate, jewellery box-like perfection: the Secrete Emeraude Contour Plunge Bra

The Secrete Emeraude combines sultry black tulle with shimmering emerald green and blue embroidery crafted in Italy, for an exquisite feel. The Contour Plunge bra is ideal for lower necklines, creating a perfectly supported cleavage. Two small azure rhinestones glint from each strap, ensuring that any glimpse of bra strap beneath your top is the ultimate in elegance and allure. 

Pair the Contour Plunge with the Italian briefs, whose transparent panelling and lace back offer slimmer sides but full coverage at the back, or plump for the high-waist brief, which offers full coverage in the most feminine and flirty-feeling design.

For ice queen elegance: the Dressing Floral Silver Half Cup Bra

Do you relegate greyer shades of underwear to the back of your drawers, and keep darker and more luscious colours for seduction? If so, the Dressing Floral Argent collection will make you completely reconsider. The Half Cup bra is the epitome of exquisite; you’ll feel like a work of art, whether your underwear is a secret for yourself or to share with another. That intricate guipure lace creates fine tendrils which seem almost drawn onto your skin itself, but the bra is fully underwired, and designed to create the most streamlined curves so that it’s perfect whether you plan to wear it under clothes or showcase it alone! A small Swarovski gem set in the centre of the open bust shimmers as it catches the light, irrevocably drawing the eye.

The Floral cut has been a best-seller since it launched, but the new Argent (Silver) colourway is set to take the cut into new realms of sought-after. 

Wear with the Argent Short for the ultimate in seduction, pairing the delicacy of the half-cup with the high-cut rear of the shorts to feel completely sexy in your own skin. The thong offers a similar level of intricate lace and detailing but with minimal VPL, or for something a little different, why not try the barely-there Floral Silver Chemise, a nightdress cut high on the leg whose tulle design pairs glinting silver with glimpses of your skin beneath. It’s much too good to wear only to bed!

The Dressing Floral also has a range of continuity colours that have consistently remained best sellers, available in ambre nacre, black, white and red.

Here at Juste Moi, we pride ourselves on stocking only the best lingerie, to make every single customer feel more confident and comfortable than ever before. Check out the full Juste Moi range here for more lingerie inspiration!